Orlando Plans $68 million ad campaign to promote itself as ultimate famaily destination

ORLANDO, Fla. (December 15, 2006) – Orlando/Orange County Convention & Visitors Bureau, Inc. (Orlando CVB) executives today announced plans to launch a two-year, $68 million advertising campaign highlighting Orlando’s unique and powerful family vacation experiences over competing vacation options. Launching in first quarter 2007, the unprecedented Orlando destination advertising campaign appeals to the current mindset of moms who are looking for ways to use vacation time to reconnect family members and bring them closer together.

With the slogan, “Built for families. Made for memories.”, the new campaign is the most integrated and comprehensive undertaking in Orlando’s history and represents a 240% increase in advertising spending over 2005-2006 levels.

Information before you travel to Orlando

For information on Orlando or to get a free holiday planning pack, contact the Orlando Tourism Bureau on 0800 018 6760 or visit www.orlandoinfo.com/uk

Before heading out there on holiday, visit the website to download a free Orlando Magicard. This is a discount card which gives you savings at 68 establishments in the Orlando area including attractions, dining, evening entertainment and shopping. It's free and can be downloaded at www.orlandoinfo.com/uk/magicard Click on the link and print it off.

The Orlando Magicard can also be ordered online to be sent to you in the post.
And while in Orlando, visit the Official Visitor Center at 8723 International Drive, at the southeast corner of International Drive and Austrian Row to find out about local events.