Orlando Plans $68 million ad campaign to promote itself as ultimate famaily destination

ORLANDO, Fla. (December 15, 2006) – Orlando/Orange County Convention & Visitors Bureau, Inc. (Orlando CVB) executives today announced plans to launch a two-year, $68 million advertising campaign highlighting Orlando’s unique and powerful family vacation experiences over competing vacation options. Launching in first quarter 2007, the unprecedented Orlando destination advertising campaign appeals to the current mindset of moms who are looking for ways to use vacation time to reconnect family members and bring them closer together.

With the slogan, “Built for families. Made for memories.”, the new campaign is the most integrated and comprehensive undertaking in Orlando’s history and represents a 240% increase in advertising spending over 2005-2006 levels.